Effect of rotation is more noticeable on minimum size devices (0.15 channel length for sky130). Transistors used in analog circuits are usually bigger (unless if used as switches/passgates), however keeping the same orientation is always a good recommendation.
If there is a small mask misalignment the resulting changes on the transistors (threshold shift, transconductance variation, capacitance, leakage) will be very similar to all devices in the same orientation , so they will remain (more or less) matched.